Analyze keywords for local search potential. Find terms with high search volume and low competition to optimize your local SEO strategy.
Enter your keywords below to get comprehensive analysis including search volume, competition, and local intent
Maximum 20 keywords at once
Enter your keywords on the left to get started with comprehensive analysis
Analyze keywords for local search potential. Find terms with high search volume and low competition to optimize your local SEO strategy.
Our keyword checker provides comprehensive analysis in four simple steps
Input your target keywords and specify your location for accurate local analysis
Our system analyzes search volume, competition, and local intent for each keyword
Review comprehensive metrics with visual charts and opportunity scores
Use insights to optimize your content and local SEO strategy
Get detailed insights into every aspect of your keyword performance
Advanced algorithms identify keywords with strong local search intent, helping you target users looking for businesses in your area.
Understand which keywords are commonly used in voice searches to optimize for the growing voice search market.
Get accurate monthly search volume data specific to your location to prioritize high-traffic keywords.
Evaluate keyword difficulty to find opportunities where you can outrank competitors with strategic optimization.
Proprietary scoring system combines volume, competition, and intent to identify your best keyword opportunities.
Export your analysis results in multiple formats including CSV and PDF for easy sharing with your team.
Master the art and science of finding the perfect keywords for your local business
Local keywords contain geographic modifiers or location-specific intent. They help businesses connect with customers in their immediate service area. These keywords typically fall into several categories:
Users seeking specific business locations or contact information
Ready-to-purchase searches for local products or services
Research-focused queries about local businesses or services
Comparison shopping and review reading for local options
Search volume represents the average number of times a keyword is searched per month in a specific location. However, raw numbers don't tell the complete story. Here's what you need to consider:
Many local businesses experience seasonal peaks. "Pool cleaning service" spikes in summer, while "snow removal" peaks in winter. Track these patterns for better planning.
A keyword with 500 monthly searches in a small town might be more valuable than one with 2,000 searches in a major metropolitan area due to competition levels.
Analyze historical data to identify growing or declining keyword trends. Early adoption of trending keywords can provide competitive advantages.
Don't ignore low-volume keywords with high conversion potential. They often have less competition and higher intent.
Study the top 3-5 ranking websites for your target keywords:
Look for opportunities competitors miss:
Voice searches differ significantly from text searches. They're typically longer, more conversational, and often phrased as questions. Understanding these patterns is crucial for local SEO success.
Voice searches often start with:
Common voice search starters:
Modern search engines understand context and relationships between keywords. Group related keywords into clusters to create comprehensive content that ranks for multiple terms.
Main focus terms with highest search volume
Related terms that provide context
Specific, lower-volume but high-intent phrases
Expand your keyword reach by systematically applying local modifiers to your core business terms.
Include primary keyword + location in page titles
Write compelling descriptions with local keywords
Structure content with keyword-rich H1, H2, H3 tags
Naturally incorporate keywords in body content
Optimize business description and services with keywords
Ensure consistent NAP + keywords across directories
Create dedicated pages for each service area
Develop location-specific blogs and resources
Track keyword positions in local search results
Monitor organic traffic from keyword improvements
Measure leads and sales from keyword traffic
Calculate return on keyword optimization efforts
Common questions about local keyword research and optimization
Start by brainstorming your core services and products, then add local modifiers like your city name, "near me," and neighborhood references. Use keyword research tools to validate search volume and competition. Analyze your competitors' keyword strategies and look for gaps you can exploit. Consider the customer journey and include keywords for different stages of the buying process.
There's no universal ideal volume - it depends on your market size and competition. In small towns, 50-100 monthly searches might be excellent, while in major cities, you might target keywords with 1000+ searches. Focus on a mix: high-volume terms for visibility and lower-volume, high-intent keywords for conversions. Remember that local keywords typically have lower volume but higher conversion rates than broad terms.
"Near me" searches are crucial for local businesses, growing by over 150% in recent years. These searches show high commercial intent and often lead to immediate actions like store visits or phone calls. While you can't directly optimize for "near me" (Google determines location automatically), you can optimize for related terms and ensure your Google Business Profile is complete and accurate to appear in these results.
Targeting competitor brand names can be effective but requires careful consideration. It's generally legal for SEO purposes (unlike paid ads), but focus on providing genuine value rather than just trying to steal traffic. Create content that compares services objectively or addresses gaps in competitor offerings. Be cautious about trademark issues and ensure your content is helpful and not misleading.
Voice searches tend to be longer, more conversational, and question-based. They're also 3x more likely to be local than text searches. Optimize by including natural language phrases, creating FAQ content, and targeting long-tail keywords that match how people speak. Focus on featured snippets, as voice assistants often read these aloud. Consider implementing structured data to help search engines understand your content better.
Review your keyword strategy quarterly for most businesses, or monthly if you're in a highly competitive market. Major updates should be made when you add new services, expand to new locations, or notice significant changes in search trends. Monitor your keyword rankings weekly and adjust content based on performance. Seasonal businesses should update keywords before peak seasons to capture trending terms early.