Google Business Profile Audit

Results from GBP optimization can vary, but typically you'll see improvements within 2-4 weeks. Quick fixes like updating business hours or adding photos may show results within days, while more comprehensive optimizations like building reviews and consistent posting may take 1-3 months to show significant impact on rankings and visibility.

Google uses three primary factors: relevance (how well your business matches the search), distance (proximity to the searcher), and prominence (how well-known your business is). Among these, having a complete and accurate GBP with consistent NAP (Name, Address, Phone) information across the web is crucial. Reviews, both quantity and quality, also play a significant role in prominence.

Google recommends at least 3 photos, but businesses with 20+ photos typically perform better. Include a mix of exterior shots, interior views, products/services, team members, and behind-the-scenes content. High-quality, well-lit photos get 42% more requests for directions and 35% more click-throughs to websites compared to businesses with low-quality images.

Respond professionally and promptly (within 24-48 hours). Start by thanking them for feedback, acknowledge their concerns without making excuses, apologize for their negative experience, offer to make things right, and provide a way to continue the conversation offline. Never argue or get defensive. A thoughtful response can actually improve your reputation and show potential customers that you care about service quality.

Post at least once per week to keep your profile active and engaging. Active profiles with recent posts are more likely to appear in local search results. Mix up your content types: offers, events, products, and general updates. During busy seasons or special promotions, you can post more frequently. Each post should include an eye-catching image and a clear call-to-action.

Yes! Voice search optimization for GBP involves using natural, conversational language in your business description, adding Q&A content that answers common questions, including local keywords and "near me" terms, ensuring all information is complete and accurate, and focusing on long-tail keywords that match how people speak. Voice searches are often local and action-oriented, so optimize for phrases like "find a dentist near me" or "coffee shop open now."

Each location needs its own separate GBP listing with unique content, photos, and information specific to that location. Use Google Business Profile Manager to manage multiple locations efficiently. Ensure each location has distinct photos, localized posts, and location-specific services or offerings. Avoid duplicate content across locations, and make sure each listing accurately reflects the unique aspects of that particular location.

Use the Insights tab in your GBP dashboard to track key metrics: how customers search for your business, customer actions (website clicks, calls, direction requests), photo views and engagement, and post performance. Also monitor your local pack rankings, review growth and sentiment, and overall visibility in Google Maps. Set up regular reporting to track improvements over time and adjust your strategy based on performance data.